Sanford Health Lead Marketing Specialist - Marketing in Fargo, North Dakota
Job Title: Lead Marketing Specialist | Marketing | Multi-market
City: Sioux Falls
Department : Marketing-Enterprise
Job Schedule: Full Time
Hours Per Shift: 8 hr
Lead Sanford Enterprise strategy for defined service lines. Responsible for the strategy and execution of thought leadership, content, messaging, and execution through integrated marketing campaigns. Develop comprehensive, integrated marketing strategies to drive interest and engagement with patients and the public. Drive brand awareness in partnership with internal and external teams, through a combination of thought leadership and company-focused stories. Must be aligned with the operational leaders in their dedicated service areas across the enterprise and be able to identify marketing opportunities to effectively promote Sanford. Coordinate closely with regional marketing leaders to define and deliver integrated and consistent content across all channels and campaigns. Lead overarching strategy to deliver a steady cadence of content, thought leadership, and PR and ensure all messaging is consistent in terms of clarity, quality, tone of voice, and style. Provides clear direction and vision to the team and serves as the â€œgo-toâ€ source for direction and expertise in their service area.
Lead Marketing Specialists are responsible for the creation and development of enterprise strategic marketing plans that meet the needs for each region through collaboration with operations and regional marketing partners.
Bachelors degree in Marketing, Communications, Public Relations or Business required. Must have 4+ years of professional working experience in marketing, planning or communication required.
About Sanford Health:
At Sanford Health, we are dedicated to the work of health and healing. Every day, we show that commitment by delivering the highest quality of care to the communities we serve. We are leaders in health care and strive to provide patients across the region with convenient access to expert medical care, leading-edge technologies and world-class facilities.
In addition to strong clinical care, we are also committed to research, education and community growth. We engage in medical research to not only discover innovative ways to provide care, but also cures for common diseases. We continuously seek new ways to achieve our vision of improving the human condition here in your community, across the region and around the world.
The entire team at Sanford Health recognizes the value of healthy families and communities. We continue to gain momentum and expand our reach. Together, we can make a positive difference now, and in the future.
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-243-1372 or send an email to firstname.lastname@example.org .
In compliance with federal law requiring employers to verify new employees' U.S. employment eligibility, Sanford participates in E-Verify. To learn more click here for English Version at https://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterEnglish.pdf or here for Spanish Version at https://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterSpanish.pdf .
Job Function: Sales Marketing & Communications
Job Schedule: Full Time
Req Number: req15328